How to fill out your LinkedIn profile

Nowadays, the social networks occupy an essential place in our daily lives. In France, more than 52 million people are connected every day to social media and the French spend an average of 1 hour and 46 minutes on these platforms.

This phenomenon is not sparing the world of work. In 2023, there were more than 25 million LinkedIn users in France, the number one professional social network, of which more than 11 million are active each month.

LinkedIn is a professional social network and if you are still wondering about the usefulness of having a profile and a LinkedIn account, the answer is simple: yes, in the majority of cases, especially if you want to remain active in your professional life, whether you are prospecting or looking for a job.

Throughout your career, LinkedIn allows you To expand your network, to promote your business and to share content with a qualified audience. One professional profile Well informed increases your credibility and makes you more attractive to potential recruiters.

Follow our tips to optimize your LinkedIn page:

• Create your profile Perfect LinkedIn
• Animate your personal profile
• Network efficiently

By following these steps, you will be able to highlight your skills, your personality, develop your personal branding and be visible to attract new professional opportunities with a perfect profile.

1- Profile creation

The first step is going to be to create your account and profile on LinkedIn to be visible.
Of course, when creating your profile, you enter it with your first and last name (forget the nicknames as a username, unless it is an artist name for example.) when creating your account.
So you end up with your profile page still empty, let's fill it out together to make you want to follow you.

The professional title

The title summarizes your activity, choose it carefully. Pick a professional title relevant, corresponding to your current position. Use keywords adapted to your sector to improve your visibility on search engines. This visibility is essential to allow recruiters to offer you a job offer and potential customers to find your profile easily.

The profile photo

As you have heard about your resume, choose a profile image that is a “professional photo.” So not you at the local pub with friends (unless you're a nightclub owner). Try to choose a LinkedIn profile photo where you are rather smiling, where you appear engaging, accessible, where you are well seen, with a fairly neutral background. This first impression is essential to strengthen your notoriety and your employer brand, because it primarily reflects your image.

General information

This section can help you stand out on this professional network. Of course, to fill in your profile, it is not a question of telling your life story. You can say enough for the person watching your profile understand where you come from, your preferences, how you got there in your professional career or what your goals are. It's a great opportunity to show them why you can be a good option for their business with the right arguments. Stay relevant and percussive. You can personalize your profile according to the “codes” of your professional field to strengthen your Branding and maximize your opportunities.

Professional experience

It's a bit like your online resume, so feel free to fill out your profile in a strategic way to serve your professional project. Maybe all of your professional experiences B2B or B2C are not directly linked to the field in which you want to evolve, focus on those who are or on those whose acquired know-how and methodology are an asset for your project.

If you are just starting out, feel free to list the immersions and internships that helped you better define your career path. This approach will allow you toimprove the profile and to attract recruiters more easily. Highlight specific and relevant details to reinforce your e-reputation professional.

The courses

Follow the same principle, highlight diplomas and courses that make sense from the perspective of your professional project. In particular, the LinkedIn course allows you to pass some certifications in e-learning to show that your training was useful to you.

Your skills

Adapt your skills to your immediate project. This is a section that will probably change a bit over time so don't worry too much if you're not quite sure of yourself. Do not belittle your skills for fear of the perception of others. Have confidence in yourself.

The recommendations

Even if it may seem a bit annoying, there is nothing wrong with soliciting invites to get recommendations from people you've worked with if things went well. The aim is simply, by the phenomenon of networking, to demonstrate that you are trustworthy. So do not hesitate to use this option to develop your network, you will undoubtedly find that most people are caring and will be happy to present a profile positive on your journey. You can also get recommendations from colleagues and acquaintances in return.

In addition, it is one of the sections that are of particular interest to a recruiter who is looking to view your profile before contacting you.

Finally, remember to use # for better visibility

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Tips:

- Once your profile is ready, go to Edit Public Profile and URL and customize the URL linked to your page. Indeed, by default, the link appearing in your browser includes a series of numbers. You can delete it to keep only LinkedIn and your name. This will make your profile more professional.

- If you lack inspiration, don't panic. You can take inspiration from the profile of a professional in your sector or an influential personality to save time. 😉

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2- Make your LinkedIn profile live, promote your business

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‍ Your activity on LinkedIn shows your interests and your involvement in certain areas. Since it is a professional social network, you can share articles, podcast episodes, etc., on it, which deal with professional and societal topics that interest you. Show that you are active, curious, and involved by using the Cover photo and by optimizing the banner of your profile to strengthen your storefront.

Of course, the best way to build an audience is to write posts yourself. But maybe you don't have time or don't you feel ready for it yet. In that case, don't worry, you can just as easily share posts that you liked. This will say just as much about your interests and will highlight you in based on your profile. Targeting Relevant publications is essential to get the attention of the right people targets.

If you are a student or a learner, you can share news about your school and if you are currently employed, share your company's. You can also join your network by participating in LinkedIn groups to discuss topics that you are passionate about. Don't forget to add Hashtags for better visibility.

Like and comment on posts that you find relevant. This will also appear on your activity and allow you toRefine the profile Of your LinkedIn professional network. You can join or create LinkedIn groups according to your interests, the objective being to share information related to the group's theme and to develop solid professional relationships.

Thanks to LinkedIn settings, you can automatically share your news with your contact list, but remember to personalize your posts. A photo of you holding your new diploma, not to mention tagging your school or referring teacher, is a great way to highlight your search results.

Likewise, if you change jobs or get a promotion, consider sharing a photo of yourself on the premises of your new job, tagging your business. This type of Post shows that you are evolving in your field and allows you to be easily found on search engine of LinkedIn.

Work to ensure that every aspect of your profile is up to date and relevant to those who view it. Update sound full profile and adding new content is important. This will allow you to develop your network and to strengthen your professional e-reputation.

Again, think of # for better visibility

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3- Network

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Like everything social network professional, you have the option of adding connections. But be careful, these are contacts professionals. For greater efficiency, select contacts that are relevant to you. This is how you should manage your profile.
We said earlier that it is appropriate to prioritize quality over quantity, this is even more true when it comes to network upon LinkedIn.
In fact, the number of personal profiles does not mean anything if the profiles concerned have nothing to do with your project, your field of activity or, in some cases, your geographical area. What you want are relationships, qualified subscribers, professional profiles.

The relationships you need to prioritize:

• People evolving in your sector of activity. Business leaders, influencers, experts, of the specialized press in your field, prospects : don't put the brakes on yourself, make your requests. No one will judge you, you have everything to gain and nothing to lose.
• Peers, people in positions similar to yours or to the one for which you are applying.
• To effectively monitor, follow the companies you are interested in to be informed at any time of opportunities that may arise.
• You can also select a few pages of recruitment agencies, headhunters, sourcing professionals to follow.

Don't forget to complete your profile And of theoptimizing depending on codes of your sector. It will help you get noticed by the right people.
Finally, to further develop your network, update your LinkedIn company page or that of your user profile. If you want, you can also create a Facebook page to link your professional network to your personal network.
By following these few tips, you should be able to create a LinkedIn profile effective and start taking advantage of it for find new opportunities.

We believe in you!