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Community Manager

The Community Manager manages the online presence of a company, brand or product by animating its social networks and interacting with communities. He is the bridge between the brand and its audience, and ensures the development of an engaged and loyal community.

Les formations :
  • Bac+3 to Bac+5 in communication, digital marketing, or public relations
  • Trainings in social media management, digital communication, and content creation
  • Social media marketing, community management, and SEO certifications

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Les principales compétences demandées :
  • Mastery of social networks (Facebook, Instagram, Instagram, Twitter, LinkedIn, TikTok)
  • Writing and storytelling skills
  • Knowledge of content strategy and planning tools (Hootsuite, Buffer)
  • Sense of analysis to interpret statistics and the performance of publications
  • Ability to manage interactions with online communities
  • Creativity to design attractive and engaging content
  • Knowledge in crisis management and moderation
Voir les offres disponibles sur Grimp
Salaire de départ  (mensuel net) :
2000€ — 2800€

Les missions

The Community Manager is responsible for the company's image on social networks. Its role is to develop and animate the online community by creating attractive content and by actively interacting with subscribers to strengthen engagement.

It starts by developing a content strategy in line with business goals, defining the tone, themes, and formats that will draw the attention of the target audience. For example, for a cosmetics brand, he can design publications such as tutorials, before and after, or share customer testimonies.

The Community Manager writes and publishes content regularly on the various social platforms, adapting the style and format according to each network. It manages interactions by responding to comments and messages, engaging subscribers, and moderating discussions to maintain a respectful and positive environment.

He must also analyze the performance of publications and campaigns (number of likes, shares, comments, etc.) to adjust the strategy based on feedback. It uses reporting tools to assess community statistics, identify best practices, and suggest improvements.

In the event of negative feedback or sensitive situations, the Community Manager plays a crucial role in crisis management, responding appropriately to protect the company's image. He also works closely with the marketing and communication teams to align actions with the company's overall strategy.

The Community Manager is essential to strengthen the online brand image, by ensuring that the community feels listened to, engaged, and involved in the brand universe.

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