Les missions
The Digital Marketing Manager is responsible for setting up and optimizing digital marketing campaigns to promote the company and its products/services. He works at the same time on brand visibility, the acquisition of new customers and the loyalty of existing ones.
It manages the company's presence on various digital channels: social networks (Facebook, Instagram, LinkedIn, Twitter), website, blog, as well as online advertising campaigns. For example, for a new offer, he could create a social media campaign combined with paid ads (Facebook Ads, Google Ads), while optimizing the content to improve natural referencing (SEO).
The Digital Marketing Manager constantly analyzes the performance of his actions using analysis tools (Google Analytics, Facebook Insights) to adjust his strategies and maximize the impact of his campaigns. It can also segment audiences to personalize messages and improve conversion rates.
In addition to advertising campaigns, he is often in charge of creating web content, whether it's blog posts, videos, infographics, or social media posts. The objective is to create engaging content that captures the attention of the target audience while respecting the brand's editorial line.
He can also be involved in creating email marketing strategies, writing newsletters and targeted emails to inform, educate, and encourage people to buy or subscribe.
The Digital Marketing Manager must be constantly on the lookout for new trends and technologies, to adopt the best practices of the moment and meet the expectations of online consumers. Her ability to analyze results and adjust actions quickly is essential to optimize campaign results.
