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Web Analyst

The Web Analyst collects, analyzes, and interprets data from websites and digital campaigns in order to optimize performance and help with strategic decision-making. He is an expert in web analysis tools and works to improve the user experience, conversion and profitability of online marketing actions.

Les formations :
  • Bac+5 in digital marketing, data science, or computer science
  • Master in statistics, data analysis, or web analytics
  • Training in web analysis tools (Google Analytics, Adobe Analytics, etc.)

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Les principales compétences demandées :
  • Expertise in web analysis tools (Google Analytics, Adobe Analytics, Matomo)
  • Statistical and data analysis skills
  • Mastery of tracking and performance measurement techniques (tags, pixels, etc.)
  • Knowledge in SEO and digital marketing
  • Ability to turn data into strategic recommendations
  • Skills in A/B testing and conversion optimization
  • Excellent communication skills to explain results to non-technical teams

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Voir les offres disponibles sur Grimp
Salaire de départ  (mensuel net) :
2500€ — 3000€

Les missions

The main role of the Web Analyst is to collect and analyze data from websites, mobile applications, and digital campaigns in order to provide valuable insights that will improve performance and results. It sets up tracking tools and tags to track user behavior and measure the performance of all digital channels.

The Web Analyst analyzes qualitative and quantitative data to understand how visitors interact with the various contents and pages of a website, in order to identify optimization levers. Based on the results, it offers recommendations to improve navigation, the user journey and conversion rates (registrations, purchases, etc.).

He works in collaboration with marketing, UX/UI, and development teams to implement continuous improvement solutions, such as A/B testing, and monitor the KPIs (key performance indicators) defined for each project. The Web Analyst also monitors to identify market trends and best practices in web data analysis.

In summary, the Web Analyst is a data expert who transforms numbers into concrete actions. His work allows the company to optimize its digital performance and improve the user experience while maximizing the returns on investment of the actions taken.

Section title

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